PEPSI MAX

PUT IT ON ICE BAR

A festive experiential pop-up at Westfield London, designed as a sub-zero escape from Christmas chaos. The concept, built on the line “It can wait, it’s Christmas after all,” invited shoppers to quite literally “put it on ice” and take a break from work / the seasonal rush. The exterior was designed as a towering block of ice with Pepsi and event branding seemingly frozen within, an eye-catching visual that pulled people in from across the square. Inside, guests stepped into an immersive ice bar environment, complete with cold-weather gear, prize based games, served drinks in ice glasses, and a menu of exclusive cocktails and mocktails.

MY ROLE / CAPACITY

• Artworking
• Event Branding
• Graphic Design
• Key Visual
• Large Format Design
• Photography