PULZE:
PRODUCT & LIFESTYLE

SENIOR DESIGNER

An international campaign pitch for the PULZE heated tobacco device. The work included both product and lifestyle routes, with language and imagery specific to each market.

The design implemented a disruptive layout, where imagery, gradient colour blocks, and boxed adjustable width type interact on a white backdrop. Carefully comprised imagery helped support the campaign headline, building on the concept of pushing boundaries and moving beyond the expected.