DESTINATIONS:
EXPERIENTIAL CAMPAIGN

SENIOR DESIGNER

An experiential campaign for Davidoff. The campaign was rolled out across 4 cities in Germany: Hamburg, Munich, Bremen, Essen. Various outcomes in both print and digital were created both for the events and as part of their promotion.

The concept for the campaign was to create a night out experience that would transport consumers to another destination, like travelling through a portal to another city for a night, enjoying the music, culture, food and customs of that place. Alongside this extremely memorable and sharable experience, consumers were also given an opportunity to trial Davidoff products.