PULZE:
PRODUCT CAMPAIGN

SENIOR DESIGNER

A product led campaign for both the PULZE heated tobacco device and it’s corresponding ID tobacco sticks. The campaign was created in English and later transcreated for the Japanese market.

The concept behind the campaign focused on a conceptual space of interacting moving spheres made up of raw materials related to the product, alongside the product itself also interacting within the space. Inspiration was taken from the 3 copper dots that make up the PULZE logo. The aim was to create a product led visual language that would stand apart from the main competitor in the category and achieve cut through.