PEPSI

SWEETROOM

An immersive pop-up activation at Future Stores on Oxford Street, created to launch two new Pepsi flavours. The experience was designed to capture a Gen Z audience with a playful hit of early-2000s nostalgia, blending digital technology with hands-on interaction.

The venue was transformed into a pink “future flavour haven.” At its heart was the Sweet Room Arcade, featuring interactive Pepsi-branded games and an AI-driven “Sweetest” algorithm that compared and ranked flavour profiles in a fun, shareable way.

Shortlisted for The Drum Awards (Experiential category) and the Field Marketing and Brand Experience awards.

MY ROLE / CAPACITY

• Digital Design
• Event Branding
• Graphic Design
• Storyboarding
• UI
• UX