SAMSUNG:
PRODUCT LAUNCH
SENIOR DESIGNER
A product launch event for the Samsung Galaxy S21. The experience brought together Samsung and Rankin to develop a gallery of videos and images, shot entirely on the new Samsung Galaxy S21 Ultra, in a photoshoot with British rapper, singer and songwriter Stefflon Don, that paid tribute to the iconic female trailblazers of the 80s.
The content was unveiled at a virtual media launch event, featuring the photographer who spoke of his overwhelmingly positive experiences using the Galaxy S21 Ultra in the campaign. Various outcomes across both print and digital were created for the event/event promotion.